With the explosive growth of organic food products, this was a natural fit for Stonyfield Farms. Their organic milk package compliments the rest of the company’s food and beverage product line up. Our company was involved from concept design to final press check.
Created the new healthy lifestyle frozen novelty packaging offering from Hood, Simply Slender.
A 12oz shrink wrap milk package developed in conjunction with the new half-gallon low carb milk packaging. Two new flavors are exclusive to the 12oz low carb milk packaging, Vanilla and Mocha milk flavor.
Create concept for new 12oz Pacific Chai Vanilla Chai Tea Latte Drink. Pacific Chai is a ready to drink line of chai tea beverages.
The continuation of the Carb Countdown brand was extended into the juice beverage market. The Carb Countdown Juice beverage package contained 5 juice packages.
Following the launch of Carb Countdown Milk, Hood launched the smoothie product package line. The package needed to reflect both of the company’s food brands. Making consumers aware of the Atkins friendly smoothie beverage was an important point of difference. Smoothie beverages are normally loaded with carbohydrates. With the Atkins logo prominently displayed, beverage consumers are instantly reassured of a low carb beverage option.
The always classic Hawaiian Punch brand and “Punchy” mascot moving into the frozen packaging category. Our company developed a package that would stand out in the frozen novelty, packaging category.
After several years of strong sales Hood refresh the Country Creamer brand. Citing competition from Coffeemate®, the initial packaging designs were created to reflect an upscale category and price point.
Created Hood’s new Limited Edition Packaging with 4 feature flavors. My art direction involvement was from concept to production stages.